Are you into the Tourism business? Does the growth of your business worry you? Are you still following the orthodox ways of doing business?
If any of these questions worry you, then you have come to the right place. In this technologically evolving world, it has become important for everyone to use technology for their betterment. Anybody who has used the internet knows about how online search has become the ingress to information, due to its easy accessibility and huge traffic. Now, in such a scenario it becomes a smart decision for a businessman like you to follow the trend of taking your business online.
The next question that would come to your mind is what is this term “taking your business online”, and how and why should you do that. A quick reply to this would be to start with making a website for your business to get direct bookings. But, only creating a website would not be sufficient and you would have to go the extra mile by doing proper Search Engine Optimization (SEO) for it. Like, Sowing the seed is not the end of the responsibility, follow-up care should be provided to it. Keep reading through this blog to know how SEO acts like a magic wand in growing your business through your website.
Why is SEO required for your website?
Travel & Tourism is a competitive field. Easy growth is not possible for a website that is not optimized for SEO. Nowadays, customers prefer to book tickets via online websites because of the convenience in knowing about the features of products, able to compare the other available options & easy accessibility that online platforms provide. Netizens always look for qualified and best-rated websites, so upgrading websites on the search result page to meet the quality expectations of searchers is important. Websites have to be listed in top positions of the search results. So if we have a proper SEO strategy, we can gain more potential customers and a stable ranking position which increases the brand value of your website.
What is Search Engine Optimization (SEO)?
If we describe SEO in layman’s terms then it would be the art of ranking your website on the top in search engines like Google, Bing and more. Now, SEO being a huge topic has been broadly classified into two categories:
- On-Page SEO
- Off-Page SEO
On-page SEO includes technical setup activity like providing title to the page, well-defined content, selection of keywords and more.
Off-page SEO is the outside activities of a website to boost up the ranking. It includes search engines, link building, social media marketing, etc.
How to execute On-Page SEO on a Travel website
On-Page SEO refers to a technical setup that helps search engines to understand the website more. To make you understand it clearly… Just imagine you own a hotel. Now, a hotel needs comfortable interiors like luxurious beds, proper housekeeping, a kitchen and a proper reception to smoothen the operations. The same thing goes with websites, which has to be attractive and engaging for the visitors. This is what on-page SEO does, it makes sure that your website is properly optimized to be easily found and browsed by the visitors.
Here are a few steps to simplify the process of developing a proper On-Page SEO strategy on a website;
Create your free Google BUSINESS CARD
This is a free service provided by Google for business development. Create a Google business profile with a description, contact information & address. Once it is added, it will reflect in the local search result and the users can easily locate the website property address.
Provide Schema info to your homepage
Schema is a structured data that resembles a set of tags that can be directly imposed into the HTML code that contribute pieces of information about the website address & detailed contact on webpages. The implementation of this structured data might seem new for some users. For making it a cakewalk, Google has introduced a tool called Google Structured Data Markup Helper
Optimization of Page titles, h1 tags & Descriptions
Page titles & h1 tags. Are they the same?
Most of the searchers doubt it. There is a need for an explanation for both page titles & h1 tags.
The page title is a short term or a short title used to elucidate a webpage that can be seen at the top of a browser window. The title portrays what the website is all about.
H1 tags This is the very first heading that appears on the website, H1 value is expressed as <h1> </h1>. The search engine spiders use to read the Html code and capture the enclosed sentences in the headline tags.
Importance of quality & trust in a website
The reliability of a website lies in the source of information and most importantly, the security provided. Preferring high-quality content from trusted websites gives more satisfaction to the viewers.
Consistency of data
Primary details of the company such as name, address and contact number must be the same throughout all the channels.
The above-explained steps are sufficient for newbie enthusiasts to get into the SEO process.
Best SEO Practices for Landing Page or Homepage
Is Homepage SEO really important?
The homepage is the face of your website. It helps to point out the characteristics of a website and the areas of operation. It attracts more visitors to the website. Homepage SEO has got a few key features. Let’s have a look at it.
Homepage title is one of the important elements that illuminate the content of your website to the search engine. There is no difference between page title & meta title. On the website settings, it appears in the form of meta tags. The meta title will be saved as head data.
Keywords connect searchers to the top-rated websites. Better the keywords best will be the output. Choose the main heads of your website content as per your target keywords. To capture the best keywords, find out what your website visitors are searching for. Google has already introduced a tool called Google Keyword Planner to analyze lists of keywords. While selecting keywords, select the words which influence the content more. And the keywords have limitations, this shouldn’t exceed more than 8 – 10. Multiple keywords and phrases can also be used as keywords.
Where to add keywords :
Apply the keywords in six places
- Page Title
- Meta Description
- Sub Header
- Body Paragraphs
- Image Alt Tag
Tip: Focus more on creating keywords that are relevant to the website content.
Meta Description is a brief summary of a web page that helps search engines to understand the content of the website. By reading the description, searchers can attain more ideas about the website content. Ideally, the word count must be between 160 to 165 words. A meta description must be relevant to the content and also eye-catching.
Website Content: Create attractive content for the website which explains all the quality of the product. Content should express the well-defined structure of the product and should have the ability to attract the mindset of the searchers. It’s like, more the viewers spent time over the website the better it is for the website. The content should be unique and of good quality.
Types of content to be included:
- Blogs & Articles
- Guides & Tutorials
- Terms & Conditions
- Privacy Policies
- Latest News & offers
Above are a few tips that can help you get your on-page SEO going. One can surely go beyond and find out what fits best to their needs. To know more about off-page SEO and activities guidelines for the travel industry, keep watching the space.